Blogs Play a Critical Role in Generating Sales Leads
In the “olden days” (like waaaaaay back in 2010 😉), publishing some quick and cheap blog posts stuffed with keywords was enough to help prospective clients find you. Google’s algorithm has become much more sophisticated in the past few years, though.
Blogs are still an incredibly important part of your digital marketing and SEO strategy. But, the definition of “blog” has expanded. For the purposes of what we offer here at Bump, we include the following under the service of “blog writing” –
- Website blogs
- Guest posts
- Press releases
All three of these are included in every
digital marketing package we offer. And each of them plays an important role in helping you not only get found and generate immediate leads, but in helping you nurture those individuals who come across your business but aren’t yet ready to learn about your services.
When created under the right strategy, blogs can help you generate leads and generate pipeline, which is critical to your short- and long-term growth. To learn more about our blog writing services, call me at
716-202-9040
or contact me through the form below.
Website blogs are as straightforward as they sound: Dedicated posts around topics that are both relevant to prospective home care clients and their family members, plus prospective candidates.
These posts will be search engine optimized around keywords that your ideal customers and candidates are searching for - in other words, we’ll be answering questions that need answers. And the result? More relevant prospects will find you.
Since these are highly optimized, the more blog posts you create each month, the better your results will be in time.
Guest Posts
Guest posts help share your expertise with websites other than your own. These are often in places where prospective clients and candidates will find you. They play an important role in exposing others to your brand.
But they also play a critical role in
SEO, specifically, in generating backlinks for your website. This is one of the most important factors that will impact your Google rankings, and guest posts play a large role in generating backlinks for your
website. Our packages include anywhere from one to three guest posts per month.
Press Releases
I’m sure you’re familiar with press releases at a high level. Put simply, they are typically one-page “news alerts” sent to media and most commonly nowadays, to various news/web outlets.
Press releases can also play an important role in generating backlinks for your website, and as a result, our packages each include at least one press release written and published per month.
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